THE IMPORTANCE OF CERTIFICATION FOR SUSTAINABLE TOURISM
These days, finding truly 'sustainable' tourism operations has proven to be extremely difficult for consumers. Many businesses use terms such as "ecotourism" or "green" simply as a marketing ploy to attract a more socially and environmentally conscious customer. Luckily, those who visit Costa Rica have a great tool: the Certificate for Sustainable Tourism (CST). This rigorous certification system, which is the only certification endorsed by the Costa Rican government, awards hotels "leaves" on a scale of one to five based on their sustainability achievements. Currently, the CST is not mandatory. For this reason, it is imperative that the consumer take an active role in looking for properties that are indeed participating in the certification process. By supporting organizations that are CST certified, you not only know where your money is being spent, but are showing your support for fair, honest and, above all, truly sustainable business practices.
